Today book business all over the world has declined due to many reasons. Only educational books like books related to different competitive exams etc are on sale.
Book reading is perceived as a source of entertainment and to acquire knowledge. Now smart phones and gazettes with internet have substituted the job.
When we discuss about Kosali book or magazine, there is a viable market but one need to explore the viability with an entrepreneur mind. In my close association with book and magazine productions over few years, I have experienced that the market is virgin and one need to toil hard to make it viable.
Today, all the book or magazines published in Kosali are almost self publication. There is hardly any publisher or marketing network for it. Though there are many names as publication house which are publishing and marketing the books but they charge the cost of the publication to the author. All publications are amateur and not professional. No book is published for sell rather authors commission somebody to coordinate the publication work for their book and they pay for it. Generally such publications are limited to mere 200-300 copies for distribution amongst the writer circle.
But there is a viable market for Kosali books and magazines. One has to believe it and work hard on it. Let me help giving few suggestions to create a niche market for your publication. Publishing stage is a romantic stage but marketing the book or magazine is the real testing stage of your entrepreneur skill where you need to do hard work. In metro cities, kids and disable people are found selling books and magazine at the red lights. When a vehicle stops they push the magazine or book to them. Another best marketing is of Bhagbat Gita. This book has been translated into almost all languages of the world and it has been reprinted many editions because of its never ending demand. Bhagbat Gita is sold by the Bhagbat lovers by travelling cities and villages door to door. The religious scripture is marketed by push.
Now come to Kosali magazines and books. Kosali magazine and book has a limited readers. Let us find out which are the viable places to sell it:
- Book & magazine stall in Odisha
- Inside the train and at the railway stations
- At the bus stop
- Push it at educational institutions
- Socio-cultural group / organization residing outside the state and inside the state
- Create an e-platform to book orders for different publications
- It can be sell visiting door to door moving in a vehicle to village and towns
Hard work, hard work and hard work are the only mantra for success! Best of luck !
